Imagine a highly effective campaign that uses competitor loyalty cards, bus passes, library tickets, sex shop memberships, and more. It’s easy if you try
Lidl is known for keen pricing at the best of times. It drove the point home with even better value in a highly effective campaign in Finland And it won agency Folk Finland a Cresta silver award for its chutzpah. Here we show a range of the visual assets the agency didn’t really create so much as creatively appropriate.
Pia Dahlman, CEO at Folk Finland, explains: “The idea was brutally simple. Customers got a 10 per cent discount at Lidl for purchases over € 25 with any card ever printed in the world. Most of the cards shown were the cards of Lidl’s competitors’ loyalty cards, because Lidl doesn´t have a loyalty program of their own. The success of this campaign is a proof that bright and simple ideas that are linked to the client’s core business are universal. And also usually a commercial success.”
You could empty out your own wallet now and pick a card that you would like to have shared.
