Make it better
As the industry begins to recover from the worst of the pandemic, Cresta considers how it can help
Certified fun and excellence
MRM creative director Tiffany Moy-Miller on making stories that sizzle and sell
Night poetry, and how to start making films
Director Barney Cokeliss talks to Cresta about his award-winning Leica film ‘Like the Night’ and how young filmmakers can make their mark
‘It has never been so difficult to create surprise’
Remi Babinet, co-founder and CCO of BETC, mulls over the past year and then takes us on an inspiring imaginary walk
How to take on the world without a website
Where do the startling visions of The Nine Shanghai come from? Founder and creative head Jody Xiong reveals his sources
The director’s cut
A Cresta Q & A with film makers Will and Carly about their award-winning work tackling London’s escalating knife crime problem
Where AI pizza meets Tolkien meets birdsong
Alexey Federov gives insight behind the work and the culture that drove BBDO Moscow to a Cresta global Top 50 performance
Cresta Q&A: Bruno Bertelli
The global CCO of Publicis Worldwide discusses the need for emotional connection and more from brands in 2021
Cresta Q&A: David Lubars
The celebrated CCO opens up (and challenges) our questions on what drives the outstanding creative culture at BBDO Worldwide
Uprising in NYC
A Cresta Q&A with Scott Goodson, the founder of StrawberryFrog and pioneer in brand purpose creativity
Addressing air pollution, literally
How AMV BBDO combine environment, tech and financial self-interest to make a winning mix that motivates engagement
Looking for winners on the right side of history
“I want to see that the industry is pushing itself out of its comfort zone,” says Oriel Davis-Lyons
The making of ÜberCreativity
When is a network not a network? When it is a House of Communication
Playing the long game
In heady pre-pandemic days we met with Alex Grieve, the AMV BBDO creative chief currently ranked no.2 in the world
The sins of Rome refresh the youth of Japan
An aggressive game show, a spiritual figure descending from above, an air of crazy menace…
Running in the right channel
McCann London ECDs Sanjiv Mistry and Jamie Mietz explain how the media can become the message in their work