Make it better
As the industry begins to recover from the worst of the pandemic, Cresta considers how it can help
Certified fun and excellence
MRM creative director Tiffany Moy-Miller on making stories that sizzle and sell
Night poetry, and how to start making films
Director Barney Cokeliss talks to Cresta about his award-winning Leica film ‘Like the Night’ and how young filmmakers can make their mark
‘It has never been so difficult to create surprise’
Remi Babinet, co-founder and CCO of BETC, mulls over the past year and then takes us on an inspiring imaginary walk
How to take on the world without a website
Where do the startling visions of The Nine Shanghai come from? Founder and creative head Jody Xiong reveals his sources
The billion dollar surprise from Chisinau
Take a peek into Piko, a Cresta Global Top 50 with a tale to inspire independents everywhere
The director’s cut
A Cresta Q & A with film makers Will and Carly about their award-winning work tackling London’s escalating knife crime problem
Where AI pizza meets Tolkien meets birdsong
Alexey Federov gives insight behind the work and the culture that drove BBDO Moscow to a Cresta global Top 50 performance
Cresta Q&A: Bruno Bertelli
The global CCO of Publicis Worldwide discusses the need for emotional connection and more from brands in 2021
72andSunny leaders change pyramid to ‘blob’
Democracy is coming… to creative leadership. We look at an approach that aims to build teamwork rather than competition
Cresta Q&A: David Lubars
The celebrated CCO opens up (and challenges) our questions on what drives the outstanding creative culture at BBDO Worldwide
Uprising in NYC
A Cresta Q&A with Scott Goodson, the founder of StrawberryFrog and pioneer in brand purpose creativity
A Golden Lion to remember
A critique of climate change and of the leisure industry doesn’t sound very now, just now. Our concerns have not advanced but they have moved elsewhere.