Read and rethink

Work

6 Apr

In a stark studio various well known Icelandic men read excerpts from letters.
Harrowing stories of sex slavery, FGM, under-age marriage, rape and abuse of women.

One by one the men break down. Unable to go on, they finally realise that the story they are reading isn't about someone on the other side of the world.

It's the story of the Icelandic woman who handed them the texts.

The 'Closer than you think' campaign by UN Women Iceland saw site visits soar and blanket media coverage.

Agency: Pipar/TBWA. Silver award in Cresta 2019.

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