Take a moment to enjoy the view and then find out what we intend to cover in the coming weeks...

Welcome to the Cresta Journal.

More words, images, sounds, motion, downloads, links.

We asked ourselves: who needs this when there are other things to think and worry about?

Well, nobody needs it. However, it can provide a seed or two of positivity. We are not saving lives but we are encouraging good work to happen. And that is worthwhile.

More than usual, we must support the value of creative work and the industry that delivers it, recognising what’s good and how we can do more with it.

Our task, even in this extraordinary time, is to encourage business as unusual. We want to help things get going when they can, move forward, take a direction beyond the ‘new normal’.

Here we will cover the subjects and stories that inspire us and may inspire you.

We will showcase the work that pushes the creative standard up, on and out.

We will spot a trend or two. We will probe what makes the best be the best. We will review, converse, analyse.

We get to see a lot, so we are well-placed to curate and share. Please feel free to help us do that by sharing ideas and work with us.

We will also initiate. We will have original interviews and, from time to time, strange pieces of work that come from backwards of left field.

We will also get behind the amazing selection of work that comes into our Cresta Awards. And we will follow up with revisits to the people and stories behind the making of outstanding winners.

And if there is something else we should do… please tell us.

It may not be the best time to launch our journal. But it is not the wrong time.

In our small way, we can take some inspiration from Einstein’s words: "In the middle of every difficulty there lies opportunity.” For certain, our planet needs to find that.

Finally, a word of explanation and credit for the beautiful photo. By way of illustrating this feature, we wanted something restful, meditative… and yet evocative of overcoming challenges. And we know that while we are inviting you in, we probably all want to get out.

We were intrigued by the story around this picture, taken by Jean-Louis Sicot, which is of the Cascade du Trou de Fer on the Indian Ocean island of Réunion, one of the most remote corners of the European Union (the island is still a part of France).

The Trou de Fer is said to take its name from a corruption of Trou d’Enfer. This may be translated as ‘hell-hole’. The complex, immensely deep canyon in volcanic terrain is a place that is beautiful and terrifying in equal measure. It both attracts and presents danger. It was only successfully climbed as recently as 1989.

The path less trodden

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